FOR IMMEDIATE RELEASE
Light Up Your World, Boston: 1D World is Coming
Temporary pop-up store offers exclusive shopping experience at Faneuil Hall Marketplace
Boston, April 10, 2013 – Global pop music sensation, One Direction, will “light up” Faneuil Hal Marketplace with an exclusive 1D World pop-up retail store opening at 9 a.m. on Saturday, April 13, 2013.
Date: Saturday, April 13th through Sunday, May 5th
Location: Faneuil Hall Marketplace -Greenhouse, Boston
Regular Store Hours: Monday – Saturday – 10 a.m. – 9 p.m.
Sunday – 11 a.m. – 6 p.m.
“We know Boston has some of the best fans in the world—whether for sports or music—and we can’t wait to see the outpouring from the local ‘Directioners’ in New England,” said Barry Drinkwater, Managing Director of Global Merchandising Services, the organization responsible for the Boston store.
The UK heartthrobs will give fans the opportunity to experience a true 1D world. For a limited time, “Directioners” will have access to more than 125 items of exclusive merchandise, including hats, jewelry, hoodies and the famous adult onesies (adult-sized zip-up sweat suits). Fans visiting the store also have the chance to win 1D World prizes including signed merchandise, concert tickets and more.
One Direction has reached international boy band acclaim—selling more than 12 million records and consistently maintaining a spot in the Billboard Top 100, with songs such as “Live While We’re Young” and “What Makes You Beautiful.”
The original 1D World debuted in Australia, with thousands of young fans lining up hours in advance, chanting and singing their favorite One Direction tunes. The Boston store will be the 17th 1D World globally, joining London, Barcelona, New York and Toronto among others.
“The response we’ve had around the world has been simply unreal,” said Drinkwater. “We’re excited to see what our loyal fans in the Boston area have in store for us, and can’t wait to be at Faneuil Hall Marketplace during school vacation week and the Boston Marathon.”
The opening of this one of a kind pop-up store adds to Faneuil Hall’s already buzzing festival marketplace. 1D World opens its doors in conjunction with Faneuil Hall’s Street Theater Spring Showcase, a 2-day festival filled with the internationally recognized street performers, musicians and preview of new spring retail.
“The timing of the 1D opening couldn’t be better as we kick off the season with our Street Theater Spring Showcase,” said Kristin Phelan, Director of Marketing, Faneuil Hall Marketplace. “At Faneuil Hall, shoppers can always count on unique experiences. From world renowned contortionists to locally loved products, 1D World brings yet another experience for our customers that they will not find anywhere else.”
1D World is open in Boston through Sunday, May 5, 2013.
About One Direction:
One Direction is a UK pop band consisting of members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson that was formed in 2010, on the seventh season of the British television music competition, The X Factor. Currently signed to Simon Cowell’s Syco Records and Columbia Records in North America, One Direction has become one of the most successful bands in the world. Their debut album “Up All Night” became the fastest selling album in the UK in 2011 and debuted at No 1. on the U.S. Billboard 200. The same album later went on to be No. 1 in 17 countries
About Faneuil Hall Marketplace:
Located in the heart of downtown Boston, steps away from the waterfront, Faneuil Hall Marketplace is as alive today as it was in 1742 when our nation's fathers proclaimed it "The Cradle of Liberty." Over 70 retailers and 40 office tenants occupy the 200,000 square feet of retail and 160,000 square feet of space on Boston’s iconic mixed use festival marketplace. Customers enjoy unique, locally loved, and nationally recognized specialty shops while indulging in the worldwide cuisine offered at the restaurants, pubs, and in the famous Quincy Market Colonnade. The cobblestone promenades are filled with the music and
jaw-dropping routines of world-renowned street performers and musicians. For more information, visit www.FaneuilHallMarketplace.com.
FANEUIL HALL MARKETPLACE
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Faneuil Hall Marketplace Media Contact:
Director of Marketing