Over the years, breast cancer awareness month has slowly strayed from simply spreading awareness to an avalanche of pink and boobs . . . but I guess that's a win-win. Here's the latest.
There's a new photo trend in the tradition of planking and Tebowing called MAMMING. It's where women take photos of themselves pressing their breasts against various objects. Usually they're wearing clothes . . . but not always.
It's supposed to suggest a mammogram. And since getting a regular mammogram is THE best way to catch and stop breast cancer early, mamming is technically for breast cancer awareness . . . but really, it's just breasts galore.
The woman who started it is a 25-year-old named Michelle Lamont. She's an ad agency exec in New York . . . and even though she's only 25, she's already beaten breast cancer.
She says, quote, "Overall the response has been very positive, although there have been some people wondering how a campaign like this is going to 'cure' breast cancer . . . my doctors told me the best cure we have is prevention."
And to answer your first question, guys: Yes, YOU can take mamming photos with your man boobs too.