Just days after Sharon Osbourne publicly opined that Bieber's star is fading and his career will soon fizzle out, the 18-year-old has inked a lucrative deal to be the new face of Adidas.
The singer announced his latest endeavor on Tuesday morning. The two-year deal will team him up with the German sportswear company's Adidas NEO label. His official title is — get ready for this one — Global Style Icon. In addition to appearing in the company's ad campaigns, The Biebs will compile a list of his favorite Adidas products, which fans will be able to peruse and, hopefully, purchase.
With this latest business move, Bieber's empire just keeps getting bigger. Currently on his "Believe" tour, Selena Gomez's boyfriend also has his own fragrance collection and plans to launch his own clothing line.
